During this internship, the focus was on refreshing and unifying the brand identity for Erie Home, a national roofing and basement company. Work included designing flyers, static ads, and cohesive social media templates to replace the inconsistent Canva templates previously in use.
A major component was redesigning the company's entire website to improve user experience, enhance visual consistency, and ensure mobile responsiveness.
In addition to marketing materials, a printed and digital welcome guide (eBook) was created for new interns, designed to be both functional and visually aligned with the updated brand identity.
Across every touchpoint, from the website to printed materials, the goal was to create a cohesive, professional, and recognizable brand experience that better reflected Erie Home’s quality and national presence.
