How can a website enhance access to traditional Pakistani wedding customs and resources for Pakistani Americans while supporting small businesses in their community?
This question guided the creation of Sweet Ties, a digital platform designed to simplify wedding planning for Pakistani Americans. Recognizing the unique challenges of organizing culturally rich celebrations in the U.S., Sweet Ties connects users with local Pakistani vendors offering services such as catering, henna artistry, photography, décor, and more. The platform streamlines the planning process, making it easier for couples to find culturally relevant services while supporting businesses within their community.
The name “Sweet Ties” reflects the heart of Pakistani weddings, where handmade sweets symbolize joy, warmth, and celebration. "Ties" represents not just the union of two people, but the merging of two families and the creation of new bonds. Together, the name captures the hope that all the connections formed during the wedding remain sweet and lasting.
The Sweet Ties website created a digital experience focused on connecting Pakistani Americans to traditional wedding customs and vendors, while the physical installation brought the spirit of real Pakistani weddings to life through color, decor, and cultural storytelling.
