The Erb Institute is a University of Michigan initiative focused on advancing sustainability through business, education, and collaboration. Created as part of the Madhouse Studio team, this ongoing body of work supports the institute across its website, email communications, print materials, and program-specific identities.
My role focused primarily on the institute’s large-scale website, including designing and building pages, implementing content, refining layouts, and ensuring a consistent, responsive experience across desktop and mobile devices. The work also included reports, flyers, banners, thank-you cards, and other branded collateral, as well as the development of program identities such as Erb 360.
Additional digital support included designing a custom Mailchimp template and helping establish an automated RSS campaign connected to the website. Across each touchpoint, the objective was to create a clear, accessible, and cohesive experience while remaining aligned with the broader Erb Institute and University of Michigan brands.
